• Ad Copywriting Services
• Brochure & Catalog Writing Services
• Mailers & Flyers Copywriting Service
• Presentation & Handout Writing Services
• Press Release Writing Services

Ad Copywriting Services
Content That Works
Nobody counts the number of ads you run; they just remember the impression you make. - William Bernbach

It’s a Tough Business Environment
Out There In today’s consumer market, retaining the market share is challenging; and the competition, ruthless. It’s a do or die situation for businesses across the globe. From sustaining competition to capturing new markets and from building a corporate image to introducing new brands, Advertisements make a key contribution. Ads aimed at promoting your products & services must produce one result without fail – sales! That’s why Ad Copywriting is so challenging.

Right Ad Copy – It’s One That Works
Achieving the expected results from your Ad copy requires a lot of expertise and experience. Mastery over words is one thing, and an ability to influence the perception is quite the other. And when it comes to Ad Copywriting, you have to have both! Equipped with the essential talent & right resources, Arch Copywriting decided to serve this segment, remaining steadfast on its commitment to provide content that works.

Having conceptualized the Ad, the next big job is that of copywriting – producing a good advertising copy. This is where you would build on the hard efforts & precious resources already spent on conceptualizing the Ad.

Good Ad Copy – Six Must-Haves
Any good Ad copy must

• Be attractive to catch the attention of potential buyers
• Convey your message clearly – do not keep a potential customer wondering
• Contribute to branding – produce good image about you & your products
• Sell the sizzle, not the steak – Focus on the benefits that your products offer to customers
• Urge potential customers to buy your products
• Be factual – provide authentic information

Ad Copywriting Services – The Expertise
However, writing a good advertisement copy is not that simple. The art of Ad copywriting involves excellent skills to communicate, persuade, visualize, convince, and make the prospective buyers act – i.e., buy your products.

Our Ad Copywriting Service
When you come to Arch Copywriting, we apply ourselves to understand your product, target audience, background information based on market research, and the advertisement concept. Our copywriters then create an Ad copy that does justice to the overall presentation – with just the right words. Because we know that an Ad that is not engaging isn’t good enough.

Brochure & Catalog Writing Services
Content That Works
Tactical Marketing Medium
Great brochures convey a lot in a fraction of time: Brochures carry your brand image in addition to telling a prospective customer about your products & services. A well-designed brochure, with appealing yet authentic communication, can help you get more enquiries in a short time than can other marketing avenues.

Same goes with catalogs. The information they carry must be presented in a reader-friendly style. A good catalogue, as does a brochure, should highlight important points. This makes it easy for the users to locate the information they want. While brochures are aimed at generating business, catalogs educate prospective customers about your product & service range, individual product descriptions, packing, technical details, precautions during handling & use, shipping & storage instructions, and so on.

Advantages
As a marketing medium, brochures and catalogs have distinct advantages:

• Brochures are referred back more than a newspaper/magazine Ad
• Brochures tend to urge prospective customers to act
• Brochures contribute toward branding – i.e., both brand building and brand sustaining
• Brochures and catalogs – well-designed ones – are not disregarded and thrown away immediately
• Brochures and catalogs stand out distinctly – They are not a part of some publication with news, articles, and other hundreds of Ads
• Brochures and catalogs gain the attention and hold it for some time – making the prospective customers give a thought to your offers.

Our Brochure and Catalog Writing Service

• At Arch Copywriting, the emphasis is on selling the sizzle, not the steak. This means your brochures are designed to promote your business, products, and services.
• For us, the key consideration while deciding on the content of your brochure/catalog is the target audience – trade or consumer audience, and the purpose – whether you intend to use it for lead generation or as a leave-behind.
• By presenting crucial information concisely yet clearly, we ensure that your brochures and catalogs serve their very purpose.

Mailers & Flyers Copywriting Service
Content That Works
In marketing you must choose between boredom, shouting and seduction. Which do you want? Roy H. Williams

Marketing, Marketing, and Marketing…
Marketing is an ever ongoing affair. Lead generation and business promotion are the focus of a firm’s marketing activities. And mailers & flyers serve as inexpensive tools for mass marketing as well as for gaining publicity of an event/new offers. The significance of mailers & flyers lies in the fact that they effectively promote your product line and service range. No wonder, mailers & flyers are often an integral part of successful marketing campaigns.

What Your Mailers/Flyers Should Say
To be effective, mailers & flyers must carry quality content:

• What Does a Customer Get
  People are interested in first knowing what they would gain. Hence, the benefits of products/services should be summarized, e.g., in a bulleted style. Important announcements or news about offers should be highlighted.
• Captions - Prompt Action It is essential to write captions that are compelling and incorporate a “call to action,” making the prospective buyers act on your offers.
• Relevant Details
  Depending on the products & services, other crucial information that may be included in mailers & flyers is regarding the product security, compliance with various regulations, compatibilities, etc.
• Client Names
  In addition, flyers & mailers may also enlist important clients. This would add to the credibility of your business.
• Guarantee/Warranty
  Important information that prospective clients look for is the guarantee/warranty. If this information is missing, the potential customers might not feel secured going for your offers.
• Freebies
  Not to be missed out are the extras/freebies offered as part of product promotion. These attract possible buyers of your services. You may even get some customers who are already using other brands in your product category.

Presentation is Crucial
A picture is worth thousand words. Images and illustrations make the flyers & mailers attractive and also present the information concisely. Their importance is realized when space is the constraint. Pictorial representations are beneficial for the reader also. Readers don’t have to go through the text; a glance is enough to get the story.

Equally important are the headlines and sub-headings in flyers & mailers. They must snatch the attention of readers. The consideration of the target audience cannot, of course, be left out. The language and the overall presentation of the content must suit the target audience. Preferably, a crisp language should be used in mailers & flyers.

Our Mailers & Flyers Copywriting Service
Our professional team designs mailers & flyers that support your brand development efforts. The team endeavors to complement and reinforce your brand image. Building on the team’s insights, leverage your marketing resources through effective mailers & flyers.

Presentation & Handout Writing Services
Content That Works
"Ask yourself, ''If I had only sixty seconds on the stage, what would I absolutely have to say to get my message across." -- Jeff Dewar

Presentation
Been at a presentation recently? Got impressed? Or Bored?

Presentations are supposed to educate, persuade, and disseminate information. Every slide that comes in is an opportunity to get your points across. Highly complex information can be presented in a simple and easy-to-follow manner. Similarly, quite simple things may be presented in a manner that really bewilders the audience.

So, What Does It Take?
It’s easy to make an effective presentation, provided a certain requisites are satisfied.

• Know the Subject
  Subject knowledge is imperative even for a general talk. If it is a medical or a technical subject, the presenter needs to have a clear understanding of the terminology and conventions.
  
  
• Know the Audience
  Every presentation is intended for a particular target audience.
  
  A presentation designed for laymen would necessarily have to be simple, free of technical jargon, include analogies to make things comprehensible at their level of knowledge and understanding, incorporate a few more slides that help grasp the points of the presentation, and so on.
  
  On the other hand, if the presentation is to be made to the professionals, it must include substance that is worth their time and attention. It may shed light on latest developments, experiments, breakthroughs, novel concepts, state-of-the-art techniques, etc. Or it may highlight unsolved issues that need to be addressed in the near future. As a possibility, the presentation may suggest a new feasible approach to overcome a few of the present challenges faced by the professionals.
  
  
• Enlist the Points
  Enlisting the points would ensure that the presentation does not miss out on any of them. Thus, it would be a thorough presentation.
  
  
• Gather Content
  Presentations have time limit. Once all the points are enlisted, mark the points on which detailed content is required. This will ensure that less important points do not consume a big chunk of the available time and that the points that are truly important have substantial content & enough time.
  
  
• Highlight the Message
  The presentation is made with a specific purpose. Simply giving information will not get the message conveyed effectively.
  
  The message must be explicitly stated and its importance be stressed to imbibe it on the mind of the audience.
  
  
• Prepare Handouts
  Handouts serve as a snapshot of a presentation. Handouts help mentally prepare the audience for what is going to be next. They give a feel of what the presentation is all about.

Press Release Writing Services
Content That Works
It’s about You – Your Name & Your Standing
How important for you is the credibility of a business or an enterprise or a person? Certainly, you would agree that credibility is the first thing you would confirm when you come across a new name – be it the business life or the personal life. And a press release gives you the best opportunity to build credibility.

A press release gives media exposure to an organization and thereby improves the organization’s business & social standing. Of all the business communications, this one is entirely different because of its ability to impart integrity to your organization.

The Purpose Served
You may write a press release to

• introduce your company to the public
• launch new products and services
• inform the masses about your existing product line and service range
  • ...and so on.

It’s Effective
Being on the customer’s mind first is the age-old principle of marketing. And press release does just that for you. The reason the press releases are so effective is that they sound like a story, not like an Ad or a piece of news. As a result, they don’t get ignored by readers, who are anyway constantly bombarded with innumerable Ads. So a press release stands apart.

The perception that potential customers have through a press release about a company is quite positive. This translates, at least in the long term, higher sales. That means increased revenues for you.

It Need Not Necessarily Be About Your Products
It is not necessary that a press release be only about your products or for-profit services. It can be about any worthwhile thing that is newsworthy.

Social Responsibility
You can have a press release regarding the community services you are engaged in. Or, a press release may be about health and human services or the safety practices.

Accolades
It would be best to have a press release when you/your organization has been awarded some big project or conferred on a prestigious honor.

Present offers
You need not wait until you win a prestigious award. A press release can be written on your present discount offers, fundraising campaign, the freebies on offer, auditions you are sponsoring, and so on. What is important is making it interesting & newsworthy.

Our Press Release Writing Service
When you choose Press Release Writing Service from Arch Copywriting, we ensure that you get an effective press release.

An effective press release is punchy. It attracts and hooks the reader. The reader finds it engaging & interesting. Its headline is catchy, may be a question or a teaser, or written in some other style. From start to finish, the press release flows like an engaging conversation.

Concise & complete, such press releases are difficult to write. And Arch Copywriting just helps you with that by building on its high skilled and expert professional writers.